Copywriting

Created in collaboration with designers.

The team: The Cloud Marketing Blog and Social team proudly manages 100+ channels supporting more than 15 million followers across thirteen unique audience segments. We publish 3,000+ social posts each month to help, inform, entertain, and engage our users.

The brief: Collaborate with all social media workstreams and stakeholders—including events and announcements, community management, blogs, and consumer programs—to develop impactful messaging for each Microsoft audience and channel.

Text reads, "News. Meet the new A I-powered Microsoft Bing and Edge experience. See what's new."

Text reads, "Bringing cleaner energy to disaster response. Read the story." Colorful trailer parked on a hillside.

Thumbs up emoji. Text reads, "International Lefthanders Day!"

Computer monitor with Windows desktop. Snow appears to be falling within the screen.

Shelves in a grocery store. Text reads, "With technology like spatial analysis.

Text reads, "Farming from space. How orbital data powers weather forecasting. Explore."

Person in a dark room facing an illuminated screen.

Text reads, Unveiling industry innovation. The future of AI with the Microsoft Cloud."

Person surfing in the ocean. Text reads, "U S A Surfing is using Microsoft A I to improve performance while reducing injuries."

Child laying on a chalk drawing of a rocket.

Person eating at a table. Text reads, "Feeding stomachs, not dumpsters: transforming food waste into hot meals. Read the story."

Text reads, "International Women in Engineering Day." Two people talking over a piece of machinery.

These player cards were custom pieces designed to be released on the Microsoft Developer Instagram account in conjunction with the 2023 Dungeons & Dragons film.

They were designed to embody developers' unique skills and roles, transforming the often complex world of coding into an imaginative adventure.

Person in suit holding out hand. Text reads, "Data Analyst."

Player card. Text reads, "Data Analyst. Rogue (Mastermind)" Sections for skills, vulnerabilities, languages, and actions.

Aerial view of person typing on keyboard. Text reads, "Backend Engineer."

Player card. Text reads, Backend Engineer. Wizard." Sections for skills, vulnerabilities, languages, and actions.

Player card. Text reads, "Full Stack Developer. Artificer (Archivist)." Sections for skills, vulnerabilities, languages, and actions.

Illustration of person working on a transparent screen. Text reads, "Full Stack Developer."

Microsoft Game Dev post reads, "Looking to reduce your carbon footprint? Seedling emoji. Discover how 343 industries made energy-saving improvements in Halo Infinite without sacrificing gameplay fidelity, and explore their roadmap for developers."

Microsoft Game Dev post reads, "Facts." 8-bit house labeled, "My code after an all-nighter." 3D model of house labeled, "My code after 8 hours of sleep."

Microsoft Game Dev post reads, "When I started dev on my game: child emoji. By the time I finished: older person emoji. When it's finally published: skull emoji. How long did your first title take?"

Microsoft Game Dev post reads, "When you're trying so hard to keep your game small instead of making the next Elder Scrolls." ASCII frustrated face.

Microsoft Game Dev post reads, "Who's your favorite video game villain? Supervillain emoji. We'll go first: Handsome Jack of Borderland fame."

Microsoft Game Dev post reads, "Name a game with a main menu track that slaps. Hard mode: you can't pick Halo."

Microsoft Game Dev post reads, "I have a great idea for my game. Shouldn't take long. Ok, maybe I'll include another character tree. I think I'll add multiplayer. Clown emoji."

Microsoft Game Dev post reads, "Hourglass done emoji. Time waits for no dev. Save countless hours setting up standard tools for remote game dev in Azure."

Microsoft Game Dev post reads, "We're thrilled to share that I D at Azure is joining forces with Microsoft for Startups Founders Hub."

Microsoft Game Dev post reads, "If there's no hidden area behind it don't add a waterfall to your game. Clapping hands emoji."

Microsoft Game Dev post reads, "In this session, Double Fine discusses the importance of giving gamers an exceptional streaming experience. Find out how they brought Psychonauts 2 to mobile devices."

Microsoft Game Dev post reads, "Discover how the Double Fine team used Visual Studio 2019 to help their award-winning adventure Psychonauts 2, and why they're excited about Visual Studio 2022."

Copywriting

Content writing